Discover The Grand
The Grand is more than a single destination: it is the best way to access the vibrant and inspiring community that surrounds us.
The DTLA area welcomes more than 22 million visitors every year. 3.6 million cultural enthusiasts attend performances, visit museums and enjoy the programming offered by Grand Ave Arts every year. And every day, a population of 500,000 employees fill the neighborhood — a majority of whom are working or visiting near The Grand.
Research results reveal why The Grand will be DTLA's next great destination for a variety of visitors. Explore their journeys below.
"Food connects me with my family and friends."
Believes that food is more than nourishment; it can be an experience
Finds new restaurants through check-ins and apps like OpenTable and Instagram
Enjoys upscale restaurants, destination dining and unique culinary experiences
Ambiance and decor influence choices in food experience
With chef-driven restaurant concepts that range from top-tier dishes to late-night bites, The Grand is imagined as DTLA’s go-to dining destination, and the only place in Los Angeles with so many different food options in one city block.
enjoy traveling
have traveled to other cities or states to try trendy foods or restaurants
are interested in upscale restaurants
want unique dining experiences
“Fashion is how I express myself, and I want items that reflect my lifestyle, and my personal style.”
Health-conscious and hobby-driven; needs the right pieces to fit any occasion
Discovers new trends through social networks like Instagram
Active lifestyle tracked through wearable technology and wellness apps
Shops for electronics, footwear and clothing
The Grand will offer a spectrum of shopping, ranging from essentials to the extraordinary. A unique mix of national retail brands and uncommon neighborhood finds will span three levels that surround the vibrant open plaza, the centerpiece of the property.
of those who live/work in DTLA appreciate the recent increase of retail stores
Markets
Clothing and Apparel
Books and Music
“My love for the arts is part of my identity.”
Believes that learning never stops, and that art exposes new horizons
Interested in art, architecture and design
Ambiance and decor influence cultural experiences
Pairs museum visit with good food and shopping
Active in the community, loves to travel and attends live performances
In a neighborhood defined by world-class architecture and dotted with museums, public art and sculpture, The Grand becomes a magnet for museum goers. The day begins with a café coffee before heading out. Then a healthy lunch between exhibits. And finally a glass of wine before dinner in the open air, overlooking Frank Gehry’s Walt Disney Concert Hall — the perfect place to contemplate a culture-filled day.
enjoy exploring restaurants and food
also shop or go out to eat when visiting DTLA for arts and culture
want organic or farm-to-table restaurants
are interested in Michelin-rated restaurants
“The energy of a live performance inspires me.”
Passionate about concerts, theater, spoken word and live comedy
Thrill of energetic environments includes affection for rooftop bars and cocktail lounges
Artist and ambiance influence the choice of which live performances to attend
Wants creative food options for before and after a show
Because DTLA is so spread out, visitors tend to come and go without having the opportunity to explore. That’s going to change when The Grand becomes the ideal way to pre-game before a show, see a free live performance in The Grand’s public plaza, or finish the evening with an unforgettable meal at one of our award-winning restaurants. One stop in LA’s dynamic downtown gives fans ultimate access.
say DTLA offers a lot to do
enjoy exploring restaurants and food
also shop or go out to eat when visiting DTLA for arts and culture
are interested in visiting new live music venues
“There is nothing like the feeling of stepping into a new and vibrant place for the first time.”
Those who travel for work or with families to discover new cultures, food and music
Cultural activities and dining options influence travel destinations
Seek out the right restaurant for every occasion
Independent mindset focused on health and wellness for the whole family
For our travelers seeking the most inspired stay in the most inspirational destination, Conrad Los Angeles will offer a place to relax and also be energized with sophisticated rooms, exceptional dining, personalized service, and curated access to local and cultural experiences.
non-local visitors to DTLA per year — a 17% increase since 2015
hotel visitors to DTLA per year — a 25% increase since 2015